Estatra – AI Property Matching & Lead Qualification
Turn every inbound lead into a qualified showing — automatically.
AI-powered real estate lead qualification platform — qualifies buyers on WhatsApp 24/7 in English and Spanish, matches them to listings semantically beyond bed/bath filters, auto-books showings into agent calendars, and scores/routes hot leads to the best-fit agent before they text another broker. Built in 12 weeks.
A growing Austin-area brokerage was spending five figures a month on Zillow and Facebook leads but responding to barely a quarter of them in under an hour. Generic property lists didn't reflect a buyer's real intent. Qualification required 3–5 phone calls. There was zero after-hours coverage — yet most serious buyers browsed at night. GroveTech built Estatra in 12 weeks: a WhatsApp AI that qualifies every lead within seconds, matches them to the right listings semantically, books the showing automatically, and routes hot prospects to the best-fit agent before they can text another broker.
Hot leads qualified in seconds, not 3–5 phone calls.
The Problem
- Agents are swamped by leads from Zillow, Realtor.com, and Facebook — most never get a reply in under an hour.
- Generic property lists don't reflect a buyer's real intent (neighborhood, lifestyle, schools).
- Qualification requires 3–5 phone calls; high-intent buyers drop off in the gap.
- No after-hours coverage, yet most serious buyers browse and inquire at night.
Our Solution
- WhatsApp & web chatbot qualifies buyers 24/7 in English and Spanish.
- Semantic property recommendations beyond basic bed/bath filters using pgvector + GPT-4.
- One-tap showing booking into each agent's live Google Calendar.
- Lead scoring routes hot prospects to the best-fit agent instantly.
Built on a solid, integration-first foundation.
Next.js
Node.js
FastAPIGPT-4
pgvectorPostgreSQL
Redis
TwilioG Calendar
AWS
DockerA look inside the Estatra platform.
4 core workflows — built to run automatically, end to end.
WhatsApp AI Qualifier
A 24/7 conversational assistant qualifies buyers on WhatsApp in English and Spanish — capturing location, budget, and must-haves in minutes, even at 11pm.
Smart Property Recommender
Vector-based semantic matching on neighborhood character, school zones, lifestyle, and buyer preferences — not just price and bedroom filters. Scores each property 0–100.
Auto Showing Scheduler
One-tap booking into the right agent's live Google Calendar with confirmation SMS to buyer, seller, and lister — zero phone tag required.
Lead Scoring & Routing
Every lead scored and tagged hot/warm/cold with a reason. Hot prospects go to the best-matched agent's pipeline automatically, so no one follows up 3 hours late.
Numbers from post-launch.
What's coming next on the roadmap.
What our client had to say.
Our brokerage was spending five figures a month on Zillow and Facebook leads but responding to barely a quarter of them on time. Estatra changed that overnight — every lead gets a conversation within seconds, and the hot ones land in the right agent's pipeline before they can text another broker. Showing bookings went up 38% in the first quarter.
Caroline Bennett
Broker-Owner · [Austin-area brokerage under NDA · US]
Have a similar challenge to automate away?
Whether it's onboarding, approvals, document workflows, or any repetitive process living in email threads today — GroveTech ships production-ready MVPs in 10–14 weeks.