Visura – AI Visual Search & Personalized Shopping
AI visual search & personalized shopping
AI-powered retail experience — snap or upload a photo to find visually similar products via CLIP embeddings and vector search; personalized homepage tuned to each shopper's taste profile; conversational AI shopping assistant for fit and styling questions; smart bundles and 'complete the look' at PDP and cart to lift AOV. Built in 10 weeks.
Keyword search fails fashion: shoppers can't describe what they want, and generic recommendations convert poorly for everyone. GroveTech built Visura in 10 weeks for a European D2C fashion brand — a mobile-first AI layer on top of their Shopify store that lets shoppers search by photo, get a homepage tuned to their taste, chat with an AI stylist, and build complete outfits at the cart. PDP add-to-cart rate climbed 22% in the first month.
Shop the way people actually think — not with keywords.
The Problem
- Shoppers can't describe what they want — keyword search fails when the intent is visual.
- Generic recommendations look identical for every visitor and convert poorly.
- Product-question support tickets ('Will this fit me?', 'What goes with this?') clog the helpdesk.
- Fashion return rates stay high because shoppers can't assess style fit from static PDPs.
Our Solution
- Visual search via CLIP embeddings: upload a photo, find visually similar products in under a second.
- Personalized homepage and PDP built on a per-shopper vector profile updated from every interaction.
- AI shopping assistant answers fit, pairing, and product questions 24/7 with real inventory context.
- Smart bundles and 'complete the look' at PDP and cart to lift AOV without catalog-wide discounts.
Built on a solid, integration-first foundation.
Next.js
React Native
Node.js
FastAPI
GPT-4
Pinecone
pgvectorPostgreSQL
Redis
Shopify
AWS
DockerA look inside the Visura platform.
4 core workflows — built to run automatically, end to end.
Visual Search
Snap or upload a photo; Visura returns the most visually similar products across the catalog — color, pattern, silhouette, and style all considered.
Personalized Recommendations
Homepage, PDP, and email all tune to each shopper's taste — built on a private vector profile updated from every click, save, and purchase.
AI Shopping Assistant
A conversational stylist answers product, size, and pairing questions with real inventory — cutting support tickets and lifting conversion.
Smart Bundles & Cross-sell
At the PDP and cart, Visura suggests complete outfits from real inventory — lifting average order value without discounting across the catalog.
Numbers from post-launch.
What's coming next on the roadmap.
What our client had to say.
We wanted our site to feel as personal as a great in-store stylist. Visura got us closer than we thought possible. Our PDP add-to-cart rate jumped 22%, average order value is up 14%, and "find similar" has become one of our most-used features. Shoppers tell us it finally feels like the site knows them.
Nadia Sørensen
Head of Digital · [D2C fashion brand under NDA · EU]
Have a similar challenge to automate away?
Whether it's onboarding, approvals, document workflows, or any repetitive process living in email threads today — GroveTech ships production-ready MVPs in 10–14 weeks.